Workshop Title
The learner is expected to identify and seize opportunities to create value

Step by step instructions for the preparation and implementation of the workshop

Step 1: Introduction to what are market opportunities, both in everyday life and in the language of entrepreneurship (PPT), for example:

– Common understanding of opportunity

– Opportunity as a manifestation of entrepreneurial activities

– Window of oportunity

Step 2: Give participants the worksheet (Appendix 0.2) and ask them to complete the Window of oportunity.

Step 3: Give them 15 minutes to come up with the proposed definition of a market opportunity.

Step 4: Based on the local market, students write down proposals for 3 examples of market gaps – unmet needs.

Step 5: Conduct the discussion as per items a to d at the end of Appendix 0.2.

Step 1: Brief presentation of sources of market opportunities (Appendix 0.3)

Step 2: Problem to be solved: Identify potential sources of opportunities and areas in which to look for them.

Step 3: Divide the audience into groups. In the group, a person should be identified who will act as a leader – manager.

Step 4: Assign a wall or panel area to each group and provide the necessary materials (markers, paper, flipcharts, sticky notes, any other poster material). You can encourage participants to use the materials they have with them.

Step 5: The participants list a few exemplary things (activities) that they are passionate about, are hobbies. In each of the areas mentioned, some interesting ones should be indicated examples from the point of view of market opportunities. What business ideas can you see in them? After the members of a given task force have presented individual proposals of opportunities, in accordance with the guidelines in Appendix 0.3 (table), selections should be made in the group of individually reported opportunities and a short list of opportunities should be presented on a flipchart (max 5). When selecting them, the number of points awarded should be taken into account in accordance with the table in Appendix 0.3.

Step 6: After the time has elapsed, ask each group to visit and evaluate all the exhibitions created by the other groups in turn. They should take notes so that they can prepare for the discussion stage. (30′)

Step 7: Get everyone together (all groups) for the classic round table brainstorming session. Vote for the chances they like best.

Step 8: Set aside 45′ for the final brainstorming session between all groups.

Step 9: Ending with a discussion on possible business start-up opportunities, identifying their greatest strengths and weaknesses.

Step 1: Presentation of the criteria for assessing market opportunities (PPT)

Step 2: Give participants the market opportunity scoring table (Appendix 0.4) and ask them to fill in. For each assessed chance, the appropriate number of points should be entered. The maximum number of points for all assessed criteria for a given chance is 100.

Step 3: The facilitator asks the participants to analyze the results and conduct an analysis of the selected opportunities and their selection, because not every opportunity is possible and profitable to implement.

Step 4: Discuss the results with the training participants and write down the main conclusions on a flipchart about the analyzed market opportunities.