The learner is expected to imagine future scenarios
The learner is expected to imagine future scenarios.
- Duration: 4 hours
Step by step instructions for the preparation and implementation of the workshop
Step 1: Introduction to the usefulness of using an event scenario in planning the company’s operations in conditions of turbulent changes in the environment. (PPT).
Step 2: Give participants the worksheet (Appendix 0.2) and ask them to fill out.
Step 3: Give them 15 minutes to give you the essence of creativity.
Step 4: On the basis of available materials, published articles available in the University Library in such databases as: EBSCO, Elselvier and other secondary sources (it is important that they are current and up-to-date), characterize the level of uncertainty of the environment. Use the list of topics given.
Step 5: Discuss whether there is a phenomenon of uncertainty in the analyzed environment of the company’s operations. Justify what factors or groups of factors indicate this.
Step 1: Presentation of the stages of building a scenario of possible events (PPT)
Step 2: Problem to be solved: Determining the potential scenario of possible events for the company under the uncertainty of the environment.
Step 3: Divide the audience into groups. In the group, a person should be identified who will act as a leader – manager.
Step 4: Assign a wall or panel area to each group and provide the necessary materials (markers, paper, flipcharts, sticky notes, any other poster material). You can encourage participants to use the materials they have with them.
Step 5: Based on the assumptions from exercise 1 (step 4), the participants present the activities of a specific local company. For this purpose, a description should be developed and an assessment of the company’s current market situation should be carried out. Then they establish (identify) key spheres and factors influencing the company’s position on the market in task groups. Which factors from the macro-environment have the strongest impact on the company. The macro-environment consists of the political, economic, social, and technological demographic. Next, it is necessary to determine which microenvironmental factors have a decisive influence on the company’s operations. The micro-environment consists of: customers, suppliers, competitors, producers of substitute products.
Step 6: In each of the spheres, we identify factors, trends and phenomena that may affect the company in the future. For the smooth running of the exercise, it is recommended to select about 5 factors for each of the separate spheres.
Step 7: Set aside 45 minutes for the final brainstorming session between all groups.
Step 8: End with a discussion on the possibility of creating the most realistic scenario of possible company events.