Workshop Title
The learner is expected to develop creative ideas with better solutions to new challenges

Step by step instructions for the preparation and implementation of the workshop

Step 1: Introduction to what is the improvement of creative thinking, leading to the identification of a business idea / business idea that will be further developed and will be further operationalized. (PPT).

Step 2: Give participants the worksheet (Appendix 0.2) and ask them to fill out.

Step 3: Give them 15′  to give you the essence of creativity.

Step 4: On the basis of any but specific local market, the students describe the operating models of the selected company / companies in terms of the profile and breadth of the product offer, price level, opening hours, size of the premises, method of service, etc.

Step 5: Conduct a discussion whether it is possible to identify and create new solutions, which, however, will be realistic and achievable in the scope of the analyzed example / examples of companies operating on the local market. Justify.

Step 1: Brief presentation of the construction and application of the product usability map (Appendix 0.3)

Step 2: Problem to be solved: Determining the potential dependencies between the sphere of product usability and the sphere of phases of the buyer’s experience cycle with the product.

Step 3: Divide the audience into groups. In the group, a person should be identified who will act as a leader – manager.

Step 4: Assign a wall or panel area to each group and provide the necessary materials (markers, paper, flipcharts, sticky notes, any other poster material). You can encourage participants to use the materials they have with them.

Step 5: Based on the assumptions from exercise 1 (step 4), the participants choose a model of operation of a specific company from the local market. Then they establish (identify) the relationships between the sphere of product utility and the sphere of phases of the buyer’s experience cycle with the product on an individual basis. For this purpose, graphic symbols can be used, which are presented in the form of a legend in the attached example for ease of use (Appendix 0.4)

After the product utility map has been developed individually by the members of a given task group, a uniform position of the whole group should be established. This is where the active role of the group leader will be needed.

Step 6: After the time has elapsed, ask each group to read the product usability maps developed, ask questions to their authors, and explore the results of the study. They should compile notes so that they can prepare for the discussion stage. (30′)

Step 7: Set aside 45′ for the final brainstorming session between all groups.

Step 8: End with a discussion on the possibility of creating products or their specific features that will constitute a distinctive offer on a given market.

For practicing this side of developing the creativity of future entrants or entrepreneurs, it is advisable to develop at least some examples of creative solutions.