Workshop Title
The learner is expected to recognize Market Requirements and Manage Business Goals
The learner is expected to recognize Market Requirements and Manage Business Goals
- Duration: 4 hours
The learner is expected to develop an understanding for the importance of recognizing market requirements and the management of business goals.
The learner should be able to:
- Recognize market requirements
- Identify and avoid external threats
- Select decisions strategies
- Manage business goals
- Adjust to times of adversity and risk
- Making the right decisions during positive and negative events and circumstances
The workshop will provide the participants with an introduction to market requirements and which decision strategy is most appropriate to select.
Additionally, the topic of how resilience in companies can be enhanced will also be covered and how to deal with situations of significant adversity and risk. Practical examples will also be included in the workshop and participants will be asked to actively engage.
This workshop will provide participants with an introduction to market requirements in companies. It will also be a refreshment of the Business goals which will to a small extent be a revision. The Market requirements and the business goals will be followed by an exercise to further deepen the knowledge in this field.
The second part will be about decision strategy with a short theoretical input, followed by an exercise where participants will have the possibility to evaluate their own decision making style and have discussions in class regarding this topic.
The third part will be about resilient enterprises where students should enhance the knowledge acquired until this point regarding resilient organizations and enterprises.
Finally, a short but useful slide will be presented how risk can effectively be analyzed.
Challenges may arise if participants do not participate or hesitate to share their opinions and inputs on the topics. For some exercises it is also important that students try to be creative and not using their phones or computers which would significantly limit the learning outcome desired. The concepts included are explained, yet it might not be detailed enough for some students which would require the lecturer to adjust and speak of their own experiences regarding the concerned topics.
Step by step instructions for the preparation and implementation of the workshop
Use the Power Point as an overall guideline.
Step 1: Introduction and Learning outcomes on Power Point (PPT).
Step 2: Presentation of Market requirements & Business Goals (Theory).
Step 1: Exercise (2 hours): divide participants into groups, they may leave the classroom.
Participants will be required to develop market requirements & business goals for a new company producing Smart Watches.
Step 2: Participants should write all their findings on the Flipchart
Step 3: Using the QR code – a persona will be created representing the ideal customer for this product. This persona can either be drawn / written on the flipchart or printed out.
Step 4: Present the findings to the rest of the group.
Step 5: Summarize presentations and highlight important factors – or refer to the importance of factors that had not yet been mentioned.
Step 1: Presentation of the Eisenhower Matrix (Decision strategy) (PPT)
Step 2: Conducting of Exercise on the Worksheet (Attachment_0.2)
Step 3: After all students completed the worksheet, facilitate a discussion regarding the results of this test, what students think about it and if they were surprised by the results. Also discuss regarding if it is possible to change the personal decision making process and influence oneself in this regard.
Step 1: Present the resilient enterprises (PPT)
Step 2: Where fitting or where questions arise, try to facilitate a group discussion, and include the audience in the process.
Step 3: Effectively analyze risks. Presentation of theory (Rumsfeld Matrix) and questions to audience which experiences they already made and if they can name any personal examples in connection to the Rumsfeld Matrix.
Resources
Training room, pens, paper, flipchart, colorful markers, Laptop with MS office, beamer
