PESTLE Analysis: Understand and plan for your business environment
This book is a practical and accessible guide to understanding and implementing the PESTLE analysis, providing you with the essential information and […]
Category: Books
Philip Kotler, Gary Armstrong, Lloyd Harris and Hongwei He. (2019). PPrinciples of Marketing, 8th European Edition.
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. […]