Business Development: A Market-Oriented Perspective by Hans Eibe Sorensen

This textbook answers the basic questions: “What is business development?” “What does the business developer do?” and “What characterises good, structured, effective business development?” Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans. Business Development: A Market-Oriented Perspective: 9780470683668: Sørensen, Hans Eibe: Bücher