Marketing Management – Chapter 4: Marketing Research
Marketing Management – Chapter 4: Marketing Research https://youtu.be/KfvWi7rTdoA
Tag: English
Johnson, D. W., & Johnson, R. T. (1999). Learning together and alone: Cooperative, competitive, and individualistic learning (5th ed.). Boston: Allyn & Bacon)
The authors integrate cooperative learning with competitive and individualistic learning by providing guidelines for managing critical issues such as teaching social skills, […]
Johnson, D. W., Johnson, R. T., & Holubec, E. (2008) Cooperation in the classroom (8th ed.). Edina, MN: Interaction Book Company
This book explains how college faculty can use cooperative learning to increase student achievement, create positive relationships among students, and promote healthy […]
Trentin G. (2010). Networked Collaborative Learning: social interaction and active learning, Woodhead/Chandos Publishing Limited, Cambridge, UK, ISBN 978-1-84334-501
The sustainability of Networked Collaborative Learning (NCL) is a key topic of discussion amongst the institutions where it has been or may […]
Marketing Myopia Theordore Levitt Harvard Business Review Press 2008
What business is your company really in? That’s a question all executives should all ask before demand for their firm’s products or […]
Principles of Marketing Kotler, P. and Armstrong, G. Pearson Publishing 17th edition ISBN 978-0-13-4518282
Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the […]
Transformational Change & Change Management
The key concept is “Transformational change means alterations in certain areas which is caused due to an interaction with the environmental factors […]
How to Create and Run a Change Management Plan
For understanding a change management plan and evolve the concepts towards the shaping of an alterations management plan https://www.fool.com/the-ascent/small-business/project-management/articles/change-management-plan/
Exercises on change management
Questions are valuable starting points to explore the concepts of changes and alterations https://www.studocu.com/row/document/the-american-university-in-cairo/human-resources/change-management-exam/13072007
Harold Leavitt’s diamond shaped model
Basic conceptual framework to deal with alterations. https://sopinion8ed.wordpress.com/2013/01/18/harold-leavitts-diamond-shaped-model/
