Designing Experiences by J. Robert Rossman and Mathew D. Duerden

Co-authors J. Robert Rossman and Mathew Duerden are professors and take a smart but practical approach to their topic, which enables them to outline various theories and methods for designing experiences and explain how this information can be put into action on your next project.
Amazon.com: Designing Experiences (Columbia Business School Publishing): 9780231191685: Rossman Ph.D., J. Robert, Duerden Ph.D., Mathew D., Pine II, B. Joseph: B├╝cher