Workshop Title
The learner is expected to show high level of creativity to cope with potential challenges

Step by step instructions for the preparation and implementation of the workshop

Step 1: Introduction to what the Canvas model is (PPT) and discussion of the first components of the model:

  • Present your value proposition
  • Presentation of customer segments
  • Presentation of customer relations
  • Presentation of distribution channels.

Step 2: Divide the audience into groups and give participants the worksheet (Appendix 0.2) and ask them to fill in fields 1-4.

Step 3: Allow them 60′ to discuss individual elements of the Canvas model in teams.

Step 1: Present the second part of the Canvas model, i.e. the structure of revenues, key activities and key resources (PPT)

Step 2: Ask the audience to fill in the next three fields in the Canvas model (Appendix 0.2)

Step 1: Introduce the third part of the Canvas model – key partners and key costs. (PPT)

Step 2: The audience discusses two more elements of the Canvas model through group discussion

Step 3: At the end of the exercise, the models are presented and discussed for the whole group