Workshop Title
The learner is expected to identify the potential of a business idea

Step by step instructions for the preparation and implementation of the workshop

The trainer should start with an introduction to the workshop, presenting the learning outcomes and giving a short introduction overview.

Introduction to the terms “idea & concept” as well as design thinking process

Step 1: Make a short introduction to the concept of an idea and the one of a concept. Explain in detail how the idea and the concept are interlinked with each other but also how they differ from each other. Further, please give an introduction to design thinking and the principles connected. In this first step it is also important to discuss the core questions to be answered in design thinking.

Step 2: Introduction to the five (5) steps of the design thinking process.

Step 3: First, it is important that trainers give a certain frame for the process, meaning a certain problem statement to which solutions/business ideas are generated. Possible scenarios can be, very recent ones, dependency on oil and gas and energy switch, shortages in the regional supply chain, sustainability measures to boost local tourism and create awareness, … Certainly these are not limits but suggestions. If trainees, already have an own idea, it is certainly also possible to continue working with this idea.

Step 4: Focusing on the ideation process, the trainers should work on elaborating a business idea together with the trainees to solve the problem declared within the beginning. There are many options – trainees could be working on an individual basis but it is also possible that students work in teams on the creation of specific business ideas. It is important that when it comes to the idea generation that trainees focus on business ideas that can positively influence the local society.

In order to start the ideation process, first trainers should introduce to idea generating methods, introduce them to the trainees and let the trainees use them to come up with potential ideas.

Students now have 45 minutes to use the techniques presented in the first place to come up with a couple of ideas for potential businesses. Afterwards each trainee or team of trainees should present their outcomes to other mates and feedback should be given by the trainer as well as by the other trainees. Trainees then have the time to adapt their ideas to continue working with them.

Step 5: Feedback will be given by the trainer to fine-tune the ideas on which the second activity is highly dependent. Within this final step it is also important to make trainees aware that not every business idea is a good one that will be followed but also innovation can only be generated if thinking outside of the box happens.

What is a business concept, what are the major components and how can it be developed?

Step 1: The trainer will give an introduction to the business concept and its major components in detail. In order to do so, there are a couple of slides provided but in addition to that there are also education videos provided from Strategyzr which explain the Business Model Canvas and the Value Proposition canvas which are essential elements of a business concept – video links within the presentation.

Step 2: Trainers will be showing possible tools for developing a business concept focusing on online collaboration tools and a prepared Word template. It is important to show the tools to the trainees and also give them the opportunity to try them out by themselves. All these tools shared are for idea sharing, decision-making and collaborative knowledge sharing.

Step 3: Trainers are encouraged to use the word template, explain it once more in detail and the let the trainees work together in groups to develop the business concept. It is important that the concept is based on the idea generated before.  The trainer will be supporting as a coach. Students shall work in the timeframe given and shall discuss with the trainer throughout the development process. Certainly, this can only be a first draft of a business concept but shall give the students some ideas.