Workshop Title
The learner is expected to be familiar with the concept of entrepreneurship
The learner is expected to be familiar with the concept of entrepreneurship
- Duration: 4 hours
The learner should know a conception of entrepreneurship.
The learner should be able to:
- explain the main topics and ideas of entrepreneurship
- describe entrepreneurial skills
- define entrepreneurship in business terms
- express the concept of entrepreneurship
- provide examples of successful entrepreneurship
This workshop covers 3 activities. The first action concerns the definition of personal and professional goals of the participants as well as their assessment from the point of view of the SMART rule. Later on, the motives for starting a business will be discussed and participants will consider which of these motives they could apply in creating a new business. At the end of the workshop, participants will evaluate their characteristics, which may be particularly important in the undertaken business activity.
This workshop aims to familiarize students with the concept of entrepreneurship: what is entrepreneurship, why it is important, what are the main topics and ideas about entrepreneurship. Three exercises are planned. The first one is an introductory one, during which participants will have the opportunity to reflect on their personal and professional goals, and evaluate them according to the SMART rule. In the second exercise, participants will learn the definition of entrepreneurship and its various elements. The reasons for starting a business will also be discussed. The presentation of ideas, together with the discussion that follows, will show which of the motives for starting a business activity would be used by the participants in their activities. Finally, the third exercise will cover the profile of the entrepreneur’s traits that can influence entrepreneurial behavior.
Workshops can have some form of resistance on the part of participants as active participation is required to be successful. So if participants are a bit distant, it may be necessary to do some ice-breaking exercises, however, any experienced trainer knows how to handle these situations. In addition, some of the concepts presented may require more detail for participants to achieve the learning outcomes and therefore the partnership provides additional material.
Step by step instructions for the preparation and implementation of the workshop
Step 1: Brief introduction on what a career goal can be and how it can differ from person to person or for the same person at different times in their life (PPT), for example:
- Financial goals (such as obtaining current income or building assets for sale in the future)
- Family goals (such as creating business opportunities for family members)
- Lifestyle goals (e.g. working part-time or in a specific industry)
- Professional goals (such as putting an idea into practice or working in a specific industry)
- Social goals (such as carrying out research to cure a disease or providing services to a disadvantaged social group)
- Others …..
Step 2: Give participants the worksheet (Appendix 0.2) and ask them to complete it.
Step 3: Give them 15 minutes to finish writing or make it easier for them to write down their goals.
Step 4: Have participants present their responses to each of the goals and write down the main points to be discussed on a flipchart.
Step 5: Conduct a group discussion and link the main topics covered by the topic to the entrepreneurial activities (e.g. goal setting, creative ideas, networking, employment, etc.)
Step 1: Brief presentation of the definition of entrepreneurship (PPT)
Step 2: Problem to be solved: Determining the importance of the motives for starting a business
Step 3: Divide the audience into groups. In the group, a person should be identified who will act as a leader – manager.
Step 4: Assign a wall or panel area to each group and provide the necessary materials (markers, paper, flipcharts, sticky notes, any other poster material). You can encourage participants to use the materials they have with them.
Step 5: Ask each group to brainstorm on determining the importance of their motives for starting a business, then present their ideas on a map – flipcharts. Their aim should be to ‘sell’ their ideas to other groups, so an element of presentation skills is also required for this exercise. The end result may resemble a poster session at a conference.
The students will get acquainted individually with the categories of motives for starting a business (PPT). They give examples of such motifs to the given categories. They develop their hierarchy according to their own individual assessment. They then communicate their findings to the group members. The manager moderates the process of determining the hierarchy of motives established by the group.
On the flipchart in the central part, write the slogan: “Motivations for starting a business”. Then, the audience presents their own motifs on colored cards and propose to place them
on the flipchart in accordance with the principle: the more important a given motif, according to the group’s assessment, in the process of starting a business, the closer it should be to the center of the flipchart. Of course, the group must present its agreed position on the positioning of a given theme on the map. (45′)
Step 6: After the time has elapsed, ask each group to visit and evaluate all the exhibitions created by the other groups in turn. They should take notes so that they can prepare for the discussion stage. (30′)
Step 7: Get everyone together (all groups) for the classic roundtable brainstorming session. Vote for the ideas (worked out motive maps…) that you like best.
Step 8: Set aside 45 minutes for the final brainstorming session between all groups.
Step 9: Conclude with the discussion of the motives for starting a business in terms of the category of motives for starting a business.
Step 1: A short presentation of the main characteristics of the entrepreneur (PPT)
Step 2: Distribute the “Entrepreneur’s Feature Set” (Appendix 0.3) to the participants and ask them to fill in it. The entrepreneur’s profile presents a set of 8 features that are useful in running your own business. For each feature, enter a value from 0 to 10. “0” means that they do not have such a feature at all, and “10” means that it is developed to a very large extent (if necessary, it is worth clarifying individual features or doubts so that each participant would understand it the same)
Skills: responsibility, creativity, optimism, economy, self-reliance, improving one’s skills, planning, persistence in pursuing a goal.
Step 3: Each participant receives the “Circle of entrepreneurial characteristics” sheet, on which these characteristics are entered (Appendix 0.3 – entrepreneurial person’s characteristics wheel). The facilitator asks the participants to analyze the results and consider how they can use the features for which they awarded themselves the most points in their company. Let them consider the extent to which their weakest qualities may endanger their business activities. The lecturer invites you to present the effects of individual work. Depending on how much time is left, you can allow each person to present the entire circle of entrepreneurial traits, or just one selected trait with the highest and lowest value along with the ramifications for running the business.
Step 4: Discuss the results with the trainees and write down the main conclusions on a flipchart about the essential entrepreneurial characteristics.
Resources
Training rooms, pens, paper, flipchart, colorful markers, sticky notes, projector