Step 1: Make a short description of the macro and microenvironment (Attachment C8_5_01).

Step 2: Pass out to participants the exercise Worksheet (Attachment C8_5_02) and ask to explain environmental factors.

Step 3: Have a group discussion and connect the main covered issues with environmental forces.

Step 1: Explain the need of environmental scanning and monitoring (Attachment C8_5_01).

Step 2: Divide the learners into 2 groups.

Step 3: The first group defends the thesis that environmental monitoring is too costly and is done only by large companies.

Step 4: Тhe second group defends the opposite thesis – monitoring is necessary for every organization, regardless of its size.

Step 5: Close with a discussion.

Step 1: Make a short presentation of Porter’s Five forces model and PESTEL analysis (Attachment C8_5_01).

Step 2: Divide the learners into groups.

Step 3: Ask the student to use Porter’s Five Force Model to help understand forces in environment (Attachment C8_5_03).

Step 4: After 30 minutes, ask each group to present their analysis.

Step 5: Close with a discussion.