A SWOT analysis is a tool you can use both personally and at work to evaluate and make decisions about a particular subject. In this analysis, you will investigate both internal and external factors. Internal factors are positive (strengths) or negative (weaknesses) factors that exist within your organisation and are able to be changed or affected in some way. External factors are positive (opportunities) or negative (threats) factors that exist outside of the subject you are evaluating and cannot necessarily be changed or affected by you or your organisation in any way.
A SWOT analysis is an incredibly effective method many businesses use to identify their Strengths, Weaknesses, Opportunities and Threats (SWOT). Strengths and Weaknesses are internal things in your business, and Opportunities and Threats are external things like your industry or your competitors.
